Web Design Critique: Plenty Australia

About Plenty Australia

The website www.plenty.com.au is an online portal that offers free online financial planning to users. This takes away the need to meet an actual financial adviser especially if you don’t have the time to spare. With the help of technology, you can have a financial plan without charges. Today we are critiquing its website design, layout and content.

Search Engine Ranking. When you use Google to search for the keywords “online financial advice Australia”, the website appears to have the top ranking if not for the websites that are tagged to be as “ads” by the search engine. This is important because it means that the website has a strong online presence and can be easily visited by those who are using the same relevant keywords.

Loading. It does not take a lot of time to wait for the entire homepage to load because there are no heavy elements embedded on it. There is an introduction video but it does not affect the loading time in a negative way.

Layout. The website has a simple layout which is easy to navigate around. Even seniors who are looking for financial help will be able to use the site without any problem because links to pages are provided at the top part of the homepage.

Design. The website is minimalistic and clean. It follows a bright colour scheme which is similar to the logo at the top left of the page. The links call-to-action links are highlighted in bright green buttons with white bold texts inside. It looks very professional and the content flows with ease which is easier for users to understand.

Content. The homepage is very straightforward with one sentences each accompanied by an icon. At the bottom part of the page, there is a part dedicated to defining the roles of financial advisors with two paragraphs of reading materials on each of the role.

In conclusion, the website is well-designed, professional-looking and easy to read and navigate. There are pages where users can meet the people behind www.plenty.com.au and they are required to register for an account in order for the company to create a personalized financial plan for them.