Interesting Mergers In The Music Industry

In the 80’s and 90’s Billboard 200, which is America’s singles chart features at least 500 different artists a year with 30,000 new albums hitting the store shelves. In 2015, being able to sift through new albums has literally become impossible because album output has doubled and Billboard’s rankings now contain twice as many artists if not more.

To make the choice of music relatively easier, online music libraries provide suggestions based on individual music preferences. Apple iTunes store which is the biggest stall in the digital music marketplace suggests tunes that can be downloaded and purchased. Spotify, on the other hand offers music consumers an unlimited access to its library. Consumers have more information and they have better access to the latest tunes.

The latest merger on the digital music industry last year was between Ticketfly and Pandora. Ticketfly is a concert ticketing agency while Pandora is a digital radio service. Pandora distinguished itself from its competitors through its continuous playlist akin to personal radio stations. The services that Pandora provides are a blessing for older listeners who have less time to curate a record collection. The merger with Ticketfly has allowed Pandora to include audio messages from the artists being played, details of their coming gigs and the opportunity to see them live. The merger can be considered as a shrewd economic deal because while Pandora’s algorithm creates demand, Ticketfly satisfies it.

Another notable deal is the acquisition of Pitchfork, an online music magazine with critiques on independent artists by the publishing conglomerate Conde Nast. The takeover has obviously given Conde Nast, a trendy alternative to New Yorker’s unhip music coverage and access to the audience of millennial males. For Pitchfork, it has gained better resources and devoted audience of 7 million every month.

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