How Technology Affects The Self Storage Industry

There are many technological changes happening on the self-storage industry and this has affected many facilities like New technology that was created for today’s environment can be adapted and used by self-storage facilities to differentiate their companies.

StoreLocal has released a white paper the covers the history and current technological landscape of the self-storage industry. The white paper includes the results of a four-year study made by Real Estate Investment Trust (REIT) advantages and venture capital disruptions. The white paper that has the title “Cabs, Corns and Cubes: What’s Next in the Evolution of Self Storage Industry?” will give owners, operators and investors an in-depth look at the strategies they can use to stay successful in the business.

The early history of self-storage was characterized by growth but without any technological changes. Owners and operators focused on the physical facility but recently, the internet has given consumers instant access to information which changed customer expectations. Self-storage facilities that are willing to adapt to today’s environment can increase occupancy and increase profits through commodity marketing differentiators.

With increased customer awareness is the need to provide better customer service to change the business model from real estate to retail. In order to improve business, operators of facilities must focus on the interactions between on-site managers and customers. Storage operators can make use of lead generation, CRM, call centers, kiosks, call tracking systems, outbound marketing applications, facility management systems, SMS tools, revenue management applications, web providers, SEO and SEM consultants and online auction solutions.

Owners must also determine how consumers perceive and interact with self-storage. Until recently, when there is a need for storage space, a consumer will either make a call or personally drive to the local facility and talk to the manager. Nowadays, most customer interaction with self-storage facilities are done online. Consumers compare prices by searching through different self-storage websites.

Third party online directories also provide consumers with information and price comparisons while providing the facility operators with online sales leads.
It is important for the industry think of renters as consumers so that they will understand how people perceive the product. Success in the self-storage business needs online visibility and the ability for consumers to transact for services online.